The design was built from scratch for the brand, with no purchased theme: storefront, product pages, cart and checkout.
Synchronisation lives in a separate layer on Cloudflare Workers. On a cron schedule it pulls the supplier feed, puts the changes into a queue and applies them to Shopify in batches — so the update stays inside the API limits and does not depend on shopper traffic.
The queue is what makes it reliable: a failed operation is retried rather than lost, and one bad product does not stop the whole sync.