A multilingual healthcare platform with online booking, SEO architecture and AI discoverability. The studio’s own product.
Build a platform where a patient finds a doctor or clinic by specialty, city and spoken language, sees the consultation price and books online.
Three languages and thousands of “specialty + city” combinations mean thousands of pages, each of which has to make sense to search engines without cannibalising its neighbours. Medical content also raises the bar for accuracy.
Language versions in ka, en and ru, tied together with hreflang and x-default. The SEO architecture is built around doctor, clinic, specialty and city pages rather than one generic directory.
Structured data describes the organisation and the site search. AI discoverability is handled deliberately: the llms.txt does not merely list sections, it tells assistants that prices and free slots change, so they should link to the doctor’s page instead of quoting a specific time.
